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Popular (and unpopular) Mopars of Canada

by David Zatz on

Canada is, by a huge margin, the second largest Mopar market.

The former Chrysler brands (“all Mopars”) posted a slight gain, selling an extra 5,500 or so cars and trucks. Fiat plunged by 30% on low gasoline prices and reports of early quality gaffes.

Ram led the way for FCA, with a 3% increase in sales and a total larger than any other FCA Canada brand.  Dodge was #2, well above Jeep, with 86,598 sales – thanks to the Dodge Caravan and Dodge Journey. Dodge’s 7% drop was in roughly similar parts due to lack of Caravans during the factory changeover and a 60% drop in Dart sales.

Totals 2015 2014 Change Totals 2015 2014 Change
Mopars 287,427 281,975 2% Chrysler 24,405 24,716 -1%
Fiats 5,634 8,029 -30% Dodge 86,598 92,996 -7%
FCA 293,061 290,004 1% Jeep 79,680 70,503 13%
Cars 28,847 34,885 -17% Ram 96,744 93,760 3%
SUVs 109,594 98,195 12% Fiat 5,512 8,027 -31%
Trucks 264,214 255,119 4% Alfa 122 2 NEW

Jeep gained the most, by far (13% ahead), but it was still #3 in FCA’s stable.  Chrysler was far below the big three Mopar brands, dropping 1% due to slower 200 sales, with a marginal increase in Town & Country sales and an 8% boost in 300s.

The trend was clearly towards larger cars, trucks, and SUVs, with an emphasis on SUVs. While FCA US has put a great deal of time and money into making more attractive cars, Canadians, like US Americans, are still flocking to crossovers and pickups.

By Brand 2015 2014 Change By Popularity 2015 2014 Change
Chrysler 200 10,961 11,655 -6% Ram Pickup 89,670 86,590 4%
Chrysler 300 4,443 4,117 8% Dodge Caravan 46,927 51,759 -9%
Chrysler Town & Country 9,001 8,944 1% Jeep Cherokee 31,833 22,529 41%
Dodge Dart 3,061 7,623 -60% Dodge Journey 25,646 24,715 4%
Dodge Avenger 8 488 -98% Jeep Wrangler 20,880 23,057 -9%
Dodge Charger 4,518 3,704 22% Jeep Grand Cherokee 11,605 13,150 -12%
Dodge Challenger 2,669 1,623 64% Chrysler 200 10,961 11,655 -6%
Dodge Viper 110 107 3% Jeep Patriot 9,372 5,959 57%
Dodge Journey 25,646 24,715 4% Chrysler Town & Country 9,001 8,944 1%
Dodge Caravan 46,927 51,759 -9% Dodge Charger 4,518 3,704 22%
Dodge Durango 3,659 2,977 23% Chrysler 300 4,443 4,117 8%
Jeep Compass 3,729 5,808 -36% Jeep Compass 3,729 5,808 -36%
Jeep Patriot 9,372 5,959 57% Dodge Durango 3,659 2,977 23%
Jeep Wrangler 20,880 23,057 -9% Dodge Dart 3,061 7,623 -60%
Jeep Cherokee 31,833 22,529 41% Fiat 500 2,955 5,566 -47%
Jeep Grand Cherokee 11,605 13,150 -12% Dodge Challenger 2,669 1,623 64%
Jeep Renegade 2,261 0 NEW Ram ProMaster Van 2,640 2,561 3%
Ram Pickup 89,670 86,590 4% Jeep Renegade 2,261 0 NEW
Ram 4500/5500 1,525 1,931 -21% Ram ProMaster City 2,059 0 NEW
Ram Cargo Van 850 2,678 -68% Fiat 500L 1,948 2,461 -21%
Ram ProMaster Van 2,640 2,561 3% Ram 4500/5500 1,525 1,931 -21%
Ram ProMaster City 2,059 0 NEW Ram Cargo Van 850 2,678 -68%
Alfa Romeo 4C 122 2 NEW Fiat 500X 609 0 NEW
Fiat 500 2,955 5,566 -47% Alfa Romeo 4C 122 2 NEW
Fiat 500L 1,948 2,461 -21% Dodge Viper 110 107 3%
Fiat 500X 609 0 NEW Dodge Avenger 8 488 -98%

The Ram pickup outsold every other product, nearly doubling the #2 Caravan’s sales. The Jeep Cherokee came in at #3, outselling the next Jeep (Wrangler) by a third. The Cherokee enjoyed a 41% sales boost, and one can only hope the noted transmission issues on early Cherokees do not come home to roost. The Dodge Journey was #4, and a hefty step down from the Cherokee.

The only traditional car to be break 10,000 sales was the Chrysler 200. The Charger (#10) was barely meaningful in the sales charts despite a 22% gain.

Nailing down the bottom of the sales charts were most of the Fiats, though the 500 had mildly respectable sales.  The 500L was relatively more popular in Canada than in the US, but sales fell quite a bit.

One can see why FCA is careful indeed with its minivans and the Journey, looking at Canadian sales — and keeping in mind that the head of FCA US sales is also the head of FCA Canada.

Tables based on data from Bill Cawthon.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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