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The Mopars vs the Fiats for 2015

by David Zatz on

Though Fiat Chrysler leaders have worked hard to forge a single company, with surprising success, outsiders can still look at how well Fiat-based designs have taken hold in the U.S.

Chrysler-Fiat-FCA-Web

Fiat-based cars sold in the US can be classed as “mostly pure Fiats” (anything with the Fiat, Maserati, or Alfa Romeo badge, and the ProMaster City); “heavily-reworked Fiats” (ProMaster); and cars using heavily adapted versions of Fiat platforms and architectures (Renegade, Cherokee, Dart, and 200).

We are further looking at whether these cars have needed heavy discounts to sell — by and large, a judgement call (Ram pickups have hefty rebates, but these are a response to GM and Ford’s actions).

2015 Sales Mopar: Normal Mopar: Discount Fiat-Based: Normal Fiat-Based: Discounted Modded Fiat: Normal Modded Fiat: Discounted
Chrysler 200 117,889
300/Charger 147,834
Minivans 190,989
Dodge Dart 87,392
Dodge Challenger 66,365
Dodge Viper 676
Dodge Journey 105,400
Dodge Durango 64,186
Compass and Patriot 185,162
Jeep Wrangler 202,702
Jeep Cherokee 220,260
Jeep Grand Cherokee 195,958
Jeep Renegade 60,946
Ram Pickup 451,116
Ram ProMaster Van 28,345
Ram ProMaster City 11,124
Alfa Romeo 4C 663
Fiat 500 25,084
Fiat 500L 7,863
Fiat 500X 9,463
Total 1,128,161 482,227 399,095 87,392 49,595 32,947

The Fiat-based cars seem to be doing well, though the biggest sellers, for various reasons, are traditional models. The new minivans will shift around 80,000-100,000 cars to the Fiat-based side in 2016 (assuming they don’t start selling until March), possibly more in 2017; and Compass will shift platforms at some point.

For the moment, Chrysler rests on a backbone of previously-engineered, revised products, and the Ram’s and Wrangler’s success will help keep it there; but the Fiat-based cars are getting more critical acclaim with each release and should eventually be the majority, until FCA truly merges its platforms and architectures and the lines between “Italy” and “Detroit” are blurred beyond readability.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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