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Top ten reasons it’s the Pacifica

by David Zatz on

The Pacifica design studios are long gone now, yet Chrysler has resurrected the name Pacifica for its new minivan. Why?

  1. Executives and communications people alike got stick and tired of typing “Town & Country”
  2. Executives suddenly realized the Town & Country name belongs on woodies, not on minivans
  3. The web site designer complained that search engines don’t like ampersands in domain names, and it was hard to get the RSS feeds right
  4. The owner of a Dodge Daytona Pacifica was in charge of the name
  5. “Oops, I meant to use that name on the crossover. What do you mean, it’s too late to change it now?”
  6. The Town & Country is a minivan, and critics tend to see minivans as stodgy; the Pacifica was a crossover, and crossovers are cool
  7. Fewer letters, less money spent on chrome badges
  8. Not enough space on the backdrop or signs for Town & Country
  9. The term “Chrysler Town & Country Touring-L Plus” exceeded the word limit in the sales computer
  10. Too many customers thought they couldn’t take their minivans into the city, because it was only for towns and the country.
  11. (Bonus) It settled the battle between the leaders of the Dodge and Chrysler brands, export sales leaders, and Plymouth die-hards over whether to call it Chrysler Voyager, Chrysler Caravan, or Chrysler Town & Country by picking a name nobody thought made sense.


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