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US sales in perspective: Years and competitors (updated)

by David Zatz on

FCA US has not quite regained the ground Chrysler lost in the bankruptcy, but it also has dropped its fleet sales and incentives quite a bit; the cars it sells now are increasingly going to buyers who would not have considered the brands before.

1998-2015 sales

The chart has been updated. Note: Alfa Romeo, Fiat, and Plymouth are not shown, but are included in the totals. Plymouth sold more than twice as many cars in 2000, its penultimate year, as Fiat has in 2015.

Jeep has risen far above its old levels, and Ram has gained a bit more slowly, partly due to competition, and likely partly due to production constraints.  The sudden drop in 2007-2009 were due both to  the bankruptcy and to stopping heavy discounts, particularly in fleet sales.

Compared with other makers, FCA US seems to be doing relatively well in US sales; they gained by 7% over 2014, while Ford, GM, and Toyota gained by only 5%. Nissan, which sold 1.5 million cars, posted 7% gains. Volkswagen, Hyundai, and Honda have not yet reported in; nor has Maserati.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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