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Where is Chrysler trying to go?

by David Zatz on

Chrysler, as a brand, has been all over the map since it was created in 1924. It started out as a mildly premium car, providing luxury car features at a price not far above a typical line; with the 1927 Chrysler Four, it reached down to take over the low-priced Maxwell (in 1928 the same car would become the Plymouth). Since then Chrysler has dabbled in luxury and fallen to entry-level.

Where is Chrysler now, and where is it heading? One source wrote that the internal goals are for Chrysler to be:

  1. Simple
  2. Consistent
  3. Elegant
  4. Streamlined
  5. Uncomplicated [you may think this goes with simple and elegant]
  6. Unique / a standout

The company is reportedly working on a new type of crossover, though this is likely the “new Pacifica” with an odd segment name.

They may also be looking at changing the current “x00, x00S, x00C” scheme to avoid confusion among customers. The 300C and 300S, and the 200C and 200S, are rather different in personality.


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