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Who won the minivan sales race?

by David Zatz on

Who won the US minivan sales race in 2015?

It really depends on how you measure it.

Chrysler and Dodge, separately, came in third and fourth, partly thanks to a factory closure which reduced supply (and also cut FCA and its dealers’ desire to give sales incentives).

Together, they easily beat all competitors; but that’s not how sales are usually reported.  By the normal route, Toyota routed both Dodge and Chrysler, with around 137,500 sales; Honda came close, with around 128,000, but the former sales leader is now #2 to Toyota. Dodge beat Chrysler, by around 97,000 to 94,000; and everyone stomped on the Kia Sedona, which gained many sales over 2014, but not enough to be a serious player.

Together, though, the FCA twins garnered around 191,000 sales, or around 39% of the market — much higher than Toyota’s market share of 28%.

In Canada, there was, as usual, no contest: Dodge came in #1, by a huge margin.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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