Who won the US minivan sales race in 2015?

It really depends on how you measure it.


Chrysler and Dodge, separately, came in third and fourth, partly thanks to a factory closure which reduced supply (and also cut FCA and its dealers’ desire to give sales incentives).

Together, they easily beat all competitors; but that’s not how sales are usually reported.  By the normal route, Toyota routed both Dodge and Chrysler, with around 137,500 sales; Honda came close, with around 128,000, but the former sales leader is now #2 to Toyota. Dodge beat Chrysler, by around 97,000 to 94,000; and everyone stomped on the Kia Sedona, which gained many sales over 2014, but not enough to be a serious player.

Together, though, the FCA twins garnered around 191,000 sales, or around 39% of the market — much higher than Toyota’s market share of 28%.

In Canada, there was, as usual, no contest: Dodge came in #1, by a huge margin.