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Chrysler on Demand, revisited

by David Zatz on

The Chrysler On Demand (COD) web site, which links to FCA-related stories from around the Web, has being thoroughly reworked.

FCA’s electronic communication chief and former reporter Ed Garsten wrote that COD “is new from the bottom up.  In fact, it looks very little like the current one, with a much cooler layout and easier navigation.”

FCA on Demand: FCAOD

The site, unique in the industry, gathers most of its traffic from returning users, including reporters making sure they don’t miss major stories.

Articles are chosen by several editors who cover specific “beats” (topics); most were written by independent sources, not FCA itself. Mr. Garsten wrote, “We try to post a cross-section of product reviews, news, analysis, videos, photos from both mainstream news and social media channels. We look for items that are engaging, well-written and produced and are generally positive.”

The company has released a video to help users navigate more effectively. The site (now “Fiat Chrysler on Demand”) uses Wordpress, the world’s most popular blogging platform, and is linked from the media site app.

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