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Chrysler plays with new Presidential ads

by Bill Cawthon on

Two new ads for the Chrysler 200 and 300 took a tongue-in-cheek dip into Presidential politics. The ads star Martin Sheen, who played President Josiah Bartlett in “The West Wing,” and Bill Pullman, who played President Thomas Whitmore in “Independence Day.”

Sheen drives a Chrysler 300, while the younger Pullman drives a Chrysler 200.

Chrysler-Sheen-Pullman-Web

In “American-est,” Sheen brags of his “Americanness” while a skeptical Pullman thinks Sheen is going a bit too far. Sheen brags about the 300’s all-wheel drive and Nappa leather (blissfully unaware that his Chrysler was assembled in Canada).

 

In “Swerve,” it’s Pullman’s turn at center stage as he talks about the important of safety systems in navigating a Presidential campaign.

The ads were created by long-time Chrysler agency Weiden + Kennedy of Portland, Oregon.

Mr. Pullman will return as President Thomas Whitmore this summer in “Independence Day: Resurgence;” Chrysler announced it will be involved in the film’s marketing.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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