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European Jeep sales keep growing

by Bill Cawthon on

European Jeep sales climbed 33% in January, to 7,836 registrations, according to the ACEA. The brand’s market share rose by 125%, to 0.7% of the total market.

As has been the case almost since its introduction, the Renegade dominated deliveries, with nearly 5,800 Renegades registered last month — greater than total Jeep sales in January 2015.

Europe-Sales-Logo-Web

The Renegade is among the top ten in its segment, with a 6.1% segment share.

Unlike most months in 2015, Jeep wasn’t the top growth brand last month, falling to fifth place after Jaguar, Honda, Land Rover, and Mazda — all relatively small brands for Europe.

Fiat gained share, with Fiat, Lancia, and Alfa Romeo all posting gains; dealers have gotten about 15,000 orders for the new Tipo.

FIAT CHRYSLER AUTOMOBILES REGISTRATIONS – JANUARY 2016
Volume   Market Share
Brand Jan ’16 Jan ’15 Change   Jan ’16 Jan ’15
Fiat 54,087 47,466 +13.9% 4.9% 4.6%
Jeep 7,836 5,909 +32.6%   0.72% 0.57%
Lancia/Chrysler 5,708 5,581 +2.3% 0.5% 0.5%
Alfa Romeo 4,570 4,013 +13.9% 0.4% 0.4%
Maserati* 437 N/A N/A 0.0%  N/A
Dodge 8 493 -98.4% 0.0% 0.0%
FCA Total 72,646 63,462 +14.5%   6.6% 6.2%
*Prior year sales for Maserati not available

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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