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FCA México up again

by David Zatz on

FCA México is probably not Sergio Marchionne’s greatest worry, but the company brought in a 3% gain over last January, rising to 8,375 sales. This includes Fiat, Alfa Romeo, and Mitsubishi as well as the Chrysler brands.

The Ram 700, a re-branded Fiat Strada, had record sales and was, according to FCA, at the top of its segment.

mexico

Dodge was the sales leader, with nearly 2,500 units, up 39% thanks largely to 1,190 “Dodge” (Mitsubishi) Attitude sales. The Journey had 713 sales and the “Dodge” Vision (Fiat), 301.

Coming in at #2 was Ram, with 1,908 sales, 55% over last January — but 936 of those were the Ram 700, rebadged Fiats.

Jeep sales rose to 1,579 and the Wrangler set a January record. Around a third of sales were Grand Cherokees.

Mitsubishi sales were up to 1,423, Fiat 733, Alfa Romeo just 23 (with three cars, MiTo, Giulietta, and 4C).  Chrysler was also in the “barely relevant” charts, with 214 sales.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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