StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Jeep scores #1 with AdWeek

by David Zatz on

Jeep scored the top spot for AdWeek’s best ads of the Super Bowl. The only other automaker in the list was Audi, coming in at #3, taking off from David Bowie’s “Starman” shortly after the musician’s death.


The advertising industry trade magazine wrote that “going quieter” amidst “the noise of the Super Bowl” paid off in telling FCA’s view of the Jeep’s story. The magazine concluded, “Giving viewers something thoughtful, and beautiful—with inspiring craft—can make a lasting impression at the circus of advertising’s biggest night.”

Some writers said the Prius ad stood out more than Audi’s or Jeep’s.

The real test of the ads, though, is not critical review but a combination of sales and  interest — the latter shown by views of the ads on various video players, by hits to car-shopper and pricing sites, hits to the Jeep page, and visits to showrooms). So far, these metrics have not been released, but if they are stellar, Jeep is bound to tell us; and regardless, KBB’s list of Super Bowl “popularity bounces” put Jeep at No. 4 among the automotive brands with searches up 99%. It didn’t make the top five on’s list, though the Fiat/Zoolander ad did. Checking YouTube for statistics has become fraught with error since there are often multiple uploads of each ad, not to mention views on other sites.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs
mack engine
Silver Mack

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.