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Superhero partnership: major movie exposure

by Bill Cawthon on

The partnership between FCA US and Warner Bros. to promote the upcoming film Batman v Superman: Dawn of Justice goes well beyond the special Jeep Renegade Allpar covered last week. Beyond the new Jeep, FCA will be airing co-branded television spots for Jeep and Dodge and fielding social media campaigns.


Olivier Francois, Fiat Chrysler’s chief marketing officer, wrote that the company provided not only Jeeps but Dodges, Chryslers, Fiats, Alfa Romeos, Maseratis, Ram, Fiat Professional, and even some Iveco heavy-duty trucks from sibling CNH Industrial.


Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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