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YouTube: Jeep ad is #1

by David Zatz on

Jeep took YouTube’s top AdBlitz™  automotive spot for its Super Bowl “Portraits” spot, which scored #6 out of 74 total commercials. The spot was also rated #1 by AdWeek and was the Super Clio Creative Bowl Winner; the New Yorker and AutoGuide praised it.  Super Clio commissioner Rob Reilly wrote, “I liked the restraint it showed for the Super Bowl, to not use the typical tricks.”

Jeep-Portraits-Web

Olivier Francois, head of marketing for FCA, pointed out that the company had won the top auto spot in the AdBlitz bowl for five of the last six years.

According to FCA, total web traffic for jeep.com from Sunday, February 7 through Monday, February 8 rose from the January 2016 daily average by 17%. Build-my-own hits rose by 12%.   Edmunds found a 76% lift in daily traffic and KBB found a 99% lift.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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