StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

YouTube: Jeep ad is #1

by David Zatz on

Jeep took YouTube’s top AdBlitz™  automotive spot for its Super Bowl “Portraits” spot, which scored #6 out of 74 total commercials. The spot was also rated #1 by AdWeek and was the Super Clio Creative Bowl Winner; the New Yorker and AutoGuide praised it.  Super Clio commissioner Rob Reilly wrote, “I liked the restraint it showed for the Super Bowl, to not use the typical tricks.”


Olivier Francois, head of marketing for FCA, pointed out that the company had won the top auto spot in the AdBlitz bowl for five of the last six years.

According to FCA, total web traffic for from Sunday, February 7 through Monday, February 8 rose from the January 2016 daily average by 17%. Build-my-own hits rose by 12%.   Edmunds found a 76% lift in daily traffic and KBB found a 99% lift.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Is Jeep dominating small crossovers?
2019 Chevrolet Silverado
Can Ram beat the new Silverado?

Jeep to try again Down Under

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.