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C-200 shutdown extended

by David Zatz on

Reuters reported that the Chrysler 200 plant in Sterling Heights is being shut down for nine full weeks, three more than originally planned, as the company tries to cut inventories.

The 200 was moving well, bolstered by heavy incentives. When those incentives were taken away, sales plummeted, leaving dealers with unsold cars — around 217 days’ worth at the start of February, and 147 days’ worth at the start of this month. The surprise incentive change likely caught many dealers unawares.

FCA is focusing more on crossovers now, and plans to replace the Dart and 200 when they reach their end of their lifecycles — earlier for the Dart than for the 200.

Production is now set to resume on April 4, according to the article.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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