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Chrysler named “Best Styling” brand

by Bill Cawthon on

Chrysler brand took top honors for best styling in Kelley Blue Book’s 2016 Brand Image Awards.


In announcing the award, Kelley Blue Book editors wrote:

“The boldly styled Chrysler 300 full-size sedan has long been a styling standout, and now the automaker is turning even more heads with the recently redesigned Chrysler 200 midsize sedan. While the two cars don’t even look related – the 200 is curvaceous, the 300 is chiseled — each looks like nothing else on the road. There’s a stronger family resemblance inside, where both sedans offer up soft, richly appointed passenger cabins. Chrysler’s history of distinctive design is still being written today.”

For the 2016 awards, KBB sampled the impressions of more than 12,000 visitors to; there are seven categories of winners. Chrysler’s only previous appearance on the list was in 2013 as the most refined brand.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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