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February sales keep on truckin’ (updated)

by Bill Cawthon on

FCA hit its 71st consecutive month of sales gains in February, reaching 182,879 cars and light trucks — up 12% from last year, and the best February in 10 years. Year-to-date (YTD) sales are 10% ahead of the first two months of 2015.

FCA’s increase of 12% falls between Ford’s 20% surge and GM’s 1.5% drop, and is slightly better than Nissan’s 10.5% gain. Toyota and Honda have not yet reported in.

Year to date, FCA still leads the domestics with 9.5% growth, vs Ford’s 8.8% gain and GM’s slight loss of 0.6%.

Jeep continued as FCA’s top-selling brand, and, along with Dodge and Ram, had double-digit growth. Ram pickup sales were 23% ahead of last year, a welcome change from the tepid growth seen in recent months.

US

Dodge’s 12% bump was driven by a huge increase in year-over-year sales of the Grand Caravan (last year, the Windsor Assembly Plant was shut down for upgrades) and a 22% gain from the Durango. Chrysler sales fell 23% as sales of the 200 nosedived with the loss of high incentives, wiping out gains posted by the Chrysler 300 and Town & Country.

New February records were set by the Jeep Cherokee, Wrangler, Patriot, and Compass, by the Ram pickup, ProMaster, and ProMaster City, and the Dodge Challenger and Journey.

Total car sales fell 27%, as the market shifts to crossovers and SUVs. Utility sales rose by a healthy 23% and total “light truck” sales increased by 27%.

FCA US finished the month with 673,494 cars and trucks in inventory, an 88-day supply.

US Sales Feb ’16 Feb ’15 Change YTD 2016 YTD 2015 Change
Chrysler 200 6,597 15,805 -58% 11,797 29,962 -61%
Chrysler 300 4,809 4,356 10% 9,443 7,548 25%
Town & Country 9,650 8,341 16% 18,030 14,385 25%
Chrysler Brand 21,056 28,502 -26% 39,270 51,895 -24%
Dodge Dart 6,771 7,407 -9% 11,519 15,543 -26%
Dodge Avenger 0 219 -100% 0 461 -100%
Dodge Charger 8,765 10,365 -15% 17,929 17,390 3%
Dodge Challenger 5,585 5,255 6% 10,670 9,847 8%
Dodge Viper 34 64 -47% 86 125 -31%
Dodge Grand Caravan 12,262 6,293 95% 20,787 10,958 90%
Dodge Journey 7,979 7,719 3% 16,435 14,760 11%
Dodge Durango 5,855 4,793 22% 11,934 8,378 42%
Dodge 47,251 42,115 12% 89,360 77,462 15%
Jeep Compass 7,203 4,669 54% 12,292 8,986 37%
Jeep Patriot 10,637 10,280 3% 18,910 17,843 6%
Jeep Wrangler 13,234 12,911 3% 24,031 24,594 -2%
Jeep Cherokee 15,017 14,026 7% 30,364 29,180 4%
Jeep Grand Cherokee 15,380 13,756 12% 28,544 26,562 7%
Jeep Renegade 6,757 0 NEW 13,119 0 NEW
Jeep 68,228 55,642 23% 127,260 107,165 19%
Ram Pickup 38,555 31,298 23% 68,493 59,916 14%
Ram Cargo Van 1 940 -100% 1 2,041 -100%
Ram ProMaster Van 2,983 1,627 83% 5,092 3,207 59%
Ram ProMaster City 1,763 126 1299% 2,737 219 1150%
Ram 43,302 33,991 27% 76,323 65,383 17%
Chrysler Brands 179,837 160,250 12% 332,213 301,905 10%
Alfa Romeo 4C 49 47 4% 116 144 -19%
Fiat 500 1,081 2,333 -54% 2,288 4,719 -52%
Fiat 500L 365 956 -62% 734 1,825 -60%
Fiat 500X 1,547 0 NEW 2,565 0 NEW
Fiat Brand 2,993 3,289 -9% 5,587 6,544 -15%
Fiat + Alfa 3,042 3,336 -9% 5,703 6,688 -15%
Total FCA US 182,879 163,586 12% 337,916 308,593 10%
Total Car 33,691 45,851 -27% 63,848 85,739 -26%
Total Utility 83,609 68,154 23% 158,194 130,303 21%
Total Truck 149,188 117,735 27% 274,068 222,854 23%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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