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Jeep’s #2 takes over Ram

by David Zatz on

Two much-liked people changed jobs today, with Jeep’s second-in-command, Jim Morrison, taking over Ram operations and Bob Hegbloom becoming the first head of Ram International. Automotive News was the first to break this story today.

Jeep's Jim Morrison

The creation of the Ram International post may signal a new emphasis on spreading Ram outside of North America, where it has been essentially trapped. The company has made some small moves towards selling Rams in Australia but has done nothing that would require a high profile leader such as Mr. Hegbloom.

Allpar writers took a ride with Canadian Jim Morrison at the Chelsea Proving Grounds some years ago as he pushed a Jeep Compass at  fairly high speeds through the course; a long-time owner, Mr. Morrison has been the director of Jeep since 2009.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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