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Marchionne: FCA is a good partner for Apple

by Bill Cawthon on

According to Reuters and Bloomberg News, Sergio Marchionne said  Apple should team up with automakers to build an “Apple car.”

Last year, Apple and Google both said they were exploring the possibility of making connected, autonomous vehicles.  Apple and Google’s parent company both have large enough cash stockpiles to buy FCA at least five times over, according to current market valuations.


Mr. Marchionne pointed out that making cars is complex, and the time and cost needed to develop expertise is an unneeded expense when it is already available, with surplus capacity in the auto industry.

“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne said.

A self-described “Apple freak” who, in Steve Jobs fashion consistently wears black sweaters, Mr. Marchionne said FCA would make an ideal partner for Apple because it understands Apple’s “language” and is willing to work on its terms. It could give FCA a windfall greater than the abandoned merger with General Motors.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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