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Ram thanks Texans with Yellow Rose

by David Zatz on

Ram has created another special edition unique to Texas, one of America’s biggest pickup markets, with the Yellow Rose of Texas edition. A variant of the Ram 1500 Lone Star, it’s a crew cab only with rear or four wheel drive, and will be on sale next month. The name comes from an 1800s folk song, which became a national number-one hit when redone by Mitch Miller in 1955.

The primary difference between the nicely-appointed Lone Star and the Yellow Rose is the Stinger Yellow paint. The Yellow Rose is a $495 option.

Ram said that pickups accounted for 20% of Texas registrations, versus a 12% national average; and that Ram sells over twice as many pickups in Texas as in any other state.


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