Ram thanks Texans with Yellow Rose

Ram has created another special edition unique to Texas, one of America’s biggest pickup markets, with the Yellow Rose of Texas edition. A variant of the Ram 1500 Lone Star, it’s a crew cab only with rear or four wheel drive, and will be on sale next month. The name comes from an 1800s folk song, which became a national number-one hit when redone by Mitch Miller in 1955.

The primary difference between the nicely-appointed Lone Star and the Yellow Rose is the Stinger Yellow paint. The Yellow Rose is a $495 option.

Ram said that pickups accounted for 20% of Texas registrations, versus a 12% national average; and that Ram sells over twice as many pickups in Texas as in any other state.

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This post was last modified on March 16, 2016, 11:19 am

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