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Ram thanks Texans with Yellow Rose

Ram has created another special edition unique to Texas, one of America’s biggest pickup markets, with the Yellow Rose of Texas edition. A variant of the Ram 1500 Lone Star, it’s a crew cab only with rear or four wheel drive, and will be on sale next month. The name comes from an 1800s folk song, which became a national number-one hit when redone by Mitch Miller in 1955.

The primary difference between the nicely-appointed Lone Star and the Yellow Rose is the Stinger Yellow paint. The Yellow Rose is a $495 option.

Ram said that pickups accounted for 20% of Texas registrations, versus a 12% national average; and that Ram sells over twice as many pickups in Texas as in any other state.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

This post was last modified on March 16, 2016, 11:19 am

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