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Editor makes up news on slow day

by David Zatz on

The editor made up some news today, April 1, traditionally a slow news day.

There were several options available:

  • Rehash some old rumors that were already reported, but which people have forgotten
  • Comment on something people are commenting on in social media
  • Bring up some feature or aspect of a car that’s already been well reported on
  • Create a new rumor just for fun
  • Ask someone to render a future car, so there would be an illustration to wrap a story around
  • Find some crazy story (Dodge being dropped! Merging with VW!) and say it’s not true

In the end, the editor fell back on the time-honored media tradition of writing about the media.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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