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Eurojeep sales gains

by David Zatz on

Jeep gained yet again in Europe, despite having climbed in March 2015 with the rise in Renegade sales.  The division sold 10,650 units in the EU and EFTA countries, a gain of 14.5% over March 2015. Year to date, Jeep is 22.5% ahead.

Every FCA brand, in fact, gained in sales for the month, bringing FCA’s market share from 5.9% in March 2015 to 6.3% for March 2016, according to figures from the European Automobile Manufacturers Association (ACEA).

jeep

Moving to the more important year-to-date figures, Jeep’s 22.5% gain was the highest of any FCA brand by a large margin, but Fiat gained by a respectable 17%; Lancia/Chrysler by 12%; and Alfa Romeo by 7%. The “others” category rose by 3%, to 1,632 sales for the first quarter . Overall, the market improved by 8.2% in the first quarter, so Fiat, Jeep, and Lancia gained share and Alfa Romeo lost share.  One reason for Fiat’s strength is that Italy posted the best growth (21%), far above #2 France (8%).

Jeep is far ahead of any “secondary” FCA brand, beating Lancia by over 6,500 sales in the quarter, and ahead of Alfa by over 10,000.

The results were good enough to earn FCA a 6.7% market share, half a point ahead of Q1 2015; Jeep’s market share ticked up from 0.6% to 0.7%. Volkswagen Group (VW, Audi, Skoda, SEAT, Porsche, and others) still dominates with a 23.4% share, but that’s a full point down from last year. PSA (Peugeot, Citroën, DS) came in at #2 with just 10%, and Renault is next at 9%. Then Ford and GM are relatively close at 7%, rounded off, followed by FCA. Asian companies have to wait for #9 on the list (Toyota).

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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