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FCA hits a homer

by David Zatz on

FCA US, née Chrysler Group, knocked one out of the park, announcing March 2016 sales of 213,187 — up by 8% over the prior month, and the best March sales in over a decade. This makes six solid years of unbroken year-over-year U.S. sales gains for the company.

us-salers

Jeep, Dodge, and Ram all posted gains, with Jeep shooting up by 15% on the heels of a report that the brand led the American market in conquest buyers.

March sales records were set by the Journey, Ram pickup, ProMaster, ProMaster City, Wrangler, Cherokee, Renegade, and Compass — the latter living on borrowed time as a replacement is prepared.

The greatest percentage-type sales gains, year to date, were from the Town & Country minivan — just recently heartily slammed by Consumer Reports —  Caravan minivan, which nearly doubled in sales, and ProMaster van. Relatively new models showing sales gains due to limited availability in early 2015 were the Jeep Renegade and ProMaster City.    Both minivans posted more than double their March 2015 sales last month, possibly due to publicity around their replacement, the Chrysler Pacifica.

There were losses, most notably in sales of the 200 (down 63%) and Dart (down 33%) — and, to greater extremes, in the land of Fiat, where the 500 and 500L each had less than half their March 2015 sales. Overall, with the Fiat 500X added in, the brand’s sales dropped by 24% for the month and 18% year to date.

The company finished the month with 82 days of stock. The complete sales table is:

Model March ’16 March ’15 Change YTD ’16 YTD ’15 Change
Compass 8,282 5,420 53% 20,574 14,406 43%
Patriot 9,837 11,849 -17% 28,747 29,692 -3%
Wrangler 17,710 17,524 1% 41,741 42,118 -1%
Cherokee 19,170 19,033 1% 49,534 48,213 3%
Grand Cherokee 18,506 16,815 10% 47,050 43,377 8%
Renegade 8,832 943 837% 21,951 943 2228%
JEEP 82,337 71,584 15% 209,597 178,749 17%
200 6,176 19,190 -68% 17,973 49,152 -63%
300 6,474 5,359 21% 15,917 12,907 23%
Town & Country 13,586 5,489 148% 31,616 19,874 59%
CHRYSLER 26,236 30,038 -13% 65,506 81,933 -20%
Dart 5,349 9,572 -44% 16,868 25,115 -33%
Avenger 0 186 -100% 0 647 -100%
Charger 9,817 8,828 11% 27,746 26,218 6%
Challenger 5,369 6,110 -12% 16,039 15,957 1%
Viper 52 50 4% 138 175 -21%
Journey 9,986 9,222 8% 26,421 23,982 10%
Caravan 12,925 5,960 117% 33,712 16,918 99%
Durango 7,651 6,121 25% 19,585 14,499 35%
DODGE 51,149 46,049 11% 140,509 123,511 14%
Ram Pickup 44,874 41,595 8% 113,367 101,511 12%
Cargo Van 0 582 -100% 1 2,623 -100%
ProMaster Van 3,302 2,342 41% 8,394 5,549 51%
ProMaster City 1,814 504 260% 4,551 723 529%
RAM 49,990 45,023 11% 126,313 110,406 14%
4C / Alfa Romeo 53 73 -27% 169 217 New
500 1,490 3,276 -55% 3,778 7,995 -53%
500L 533 1,218 -56% 1,267 3,043 -58%
500X 1,399 0 New 3,964 0 New
FIAT (BRAND) 3,422 4,494 -24% 9,009 11,038 -18%
 TOTAL CARS 34,780 52,644 -34% 98,628 138,383 -29%
 TOTAL OTHER 178,407 144,617 23% 452,475 367,471 23%
TOTAL US SALES 213,187 197,261 8% 551,103 505,854 9%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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