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FCA: the USA’s crossover/SUV leader

by Bill Cawthon on

Once again, FCA sold more crossovers and SUVs than anyone else in the US, with over 100,000 sales in March.  For the first quarter, FCA was 18,670 sales ahead of General Motors and 55,034 ahead of Ford.  FCA got nearly 48% of its March sales from crossovers and SUVs.

Jeep Cherokee Overland

Jeep remained the top SUV/crossover brand last month, beating Ford by 9,465 sales. Indeed, Jeep sold more utilities than General Motors (all brands combined), Toyota, Honda, Nissan, Hyundai-Kia, or Subaru. Jeep is, year to date, 21,497 sales ahead of the Ford brand.

The Ram pickup’s solid performance kept it at the No. 3 spot in overall sales behind the Ford F-series and Chevy Silverado.

Ford pulled off a nice coup in March, taking the top sales spot in both the U.S. and Canada, beating GM by just 963 units in the U.S., thanks to fleet sales, and beating FCA in Canada by just 585 sales. GM still holds the year to date title in the U.S., and FCA is still the leader in Canada.

Smaller cars took a big hit in March, but the Chrysler 300 and Dodge Charger hung in there. The Charger was #2 among the full-size, general-market cars and the Chrysler 300 was #3.

All this good news came with a price. estimates FCA spent an average of $3,887 on incentives per vehicle, up 13.7% compared to last March. That’s still $56 less than GM and $929 less than BMW, the biggest spender, but it’s $616 more than Ford.

It’s been a long time since April 2010, but Chrysler Group / FCA has nailed six solid years of growth. For 72 months, the company has come through with year-over-year improvements. Subaru has reported 52 months of growth and Audi has posted 63 consecutive sales records, but FCA’s achievement has to be some kind of record, at least in modern times.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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