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GM nails loyalty; Jeep, conquests

by David Zatz on

IHS Automotive division Polk reported that General Motors had the highest 2015 U.S. customer loyalty of any automaker, while Ford had the highest customer loyalty for a particular brand (likely due to the F-series).

2016 chevrolet silverado

Jeep, on the other hand, led conquests among all brands; Audi won this disinction in 2014.

Within segments, three Jeeps did well in loyalty: Renegade, grand Cherokee, and Wrangler.  Chrysler grabbed one spot, for the Town & Country (despite a recent drubbing by Consumer Reports.)

jeep wrangler sunriser

GM won three segments as well; Ford had two; Toyota garnered four, three for Lexus and one for Toyota itself. Honda had just one, for an Acura.  Overall, 52% of returning customers stuck to the same brand as their prior car, and 59% stayed with the same automaker.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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