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Renegade, Toro in Brazil; Compass coming

by David Zatz on

FCA’s Richard Palmer provided both good and bad news on FCA in Latin America. The bad news is that the industry was down as a whole, by 18%, in Latin America — and Fiat stronghold Brazil was down by 28%. Fiat’s sales were down by “more.”

Jeep-Brazil-Pernambuco-1-Web

However, FCA continues to be the largest automaker in Brazil, with an 18.1% share; and the Jeep Renegade and the new Fiat Toro pickup, both made in Pernambuco, had a high 27% and 59% market share, respectively.

Around a quarter of FCA’s 102,000 sales in the region were from  the new Pernambuco plant, increasing profitability. The company expects better results in Latin America as the plant ramps up and launch expenses fade into the past.

As for the Jeep Compass, Brazilian production is still on track for the officially un-named “C-segment Jeep,” and Sergio Marchionne said that the first pilots are already being run in Mexico for a US launch in early 2017.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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