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The fate of the Chrysler 100

by David Zatz on

The Chrysler 100 series was to be a true compact, smaller than the current Dart, on the SUSW platform; it appeared by name in the plans, and many believed it would share with the Fiat Aegea concept above (now sold as the Fiat Tipo and, in Mexico, the Dodge Neon).

There was talk of a 100S and 100C, going along with the 200 and 300 series conventions.

Now, one has to wonder what the status of the project is. FCA still needs to drop their fuel consumption to meet US rules, but buyers aren’t keen on small cars with gasoline selling at low prices. Crossovers have poached on sedan and coupe turf, as well, slashing demand even further. Would any small Chrysler sell, and what would it do to the brand equity? A cheaply federalized Tipo could screw up the Pacifica’s attraction for status-conscious buyers.

We expected the 100 to be made in Toluca, but in the expected numbers, that seems like a waste of money… unless it’s also sold in South America and Mexico. In any case, it’s possible that, like other projects, it’s been back-burnered while Tipo problems are found and fixed, or while waiting for higher gas prices or bigger gas-mileage shortfalls. It’s also possible that Toluca will eventually become a small-car plant, making the 100, Renegade, 500X, and possibly other cars for North and South America.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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