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Free birds, blue pills in Fiat videos

by Bill Cawthon on

Two new videos promoting the Fiat 124 Spider will be making the rounds on the FCA social media circuit.


In “Free Like a Bird,” aerial footage captures an eagle’s-eye view of couple driving a Spider through the mountains around Palinuro, Italy. The driver stops and the bird lands on the rear deck.

Wyclef Jean supplied the music for the 80-second video, and all of the aerial footage came from a camera mounted on the eagle’s back. Fiat worked with conservation group FREEDOM, French falconer Jacques Olivier Travers, and three white-tailed eagles. There is a short behind-the-scenes video on YouTube along with “Meet the Director,” about one of the eagles.

“No Blue Pull Needed” is a follow-on to the “Blue Pill” spot created for the Fiat 500X. Italian comedian, actor, and director Nini Salerno and Italian actress Adele Pandolfi are back as the amorous seniors. Discovering that he is out of his blue pills, Salerno’s character spies a Fiat 124 Spider outside his window and borrows it to rush for a refill. Along the way, he discovers that a chemical stimulant is no longer necessary.

Both videos are playing on Fiat’s YouTube, Twitter and Facebook channels. Additional content will be available across Fiat’s digital and social channels, including Instagram.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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