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Mopar enticing mechanics with tools

by David Zatz on

According to Dale Jewett, writing on the FCA US blog, Mopar is now trying to help dealers attract new mechanics through the Student Tool program.

Some dealers have complained about a shortage of technicians as requirements have increased, and the company believes they will need 3,500 more technicians in the next three years alone, due to sales growth.

Auto techs have always purchased their own tools, with a “starter” set costing $10,000 and up. This is usually financed, and as Mr. Jewett wrote, that adds to their debt load, along with their education.  The Mopar tool kit program can expand as the new technician does (experienced mechanics can have tools worth $25,000).

Mopar chief Pietro Gorlier wrote that the program can attract and retain service technicians, and is coordinated with the Mopar Career Automotive Program (CAP and CAP Local), which matches students with sponsoring dealerships for both classroom and hands-on learning.

The Mopar Student Tool Kit includes hand and diagnostic tools; designed with Snap-on Business Solutions, it  includes pneumatic-powered tools, a wiTECH microPOD, and other equipment, in a rolling Mopar-graphic tool box.  Mr. Jewett wrote, “Everything in the kit was spec’d by Mopar staffers who began their careers as service techs.”

 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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