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More FCA-Google work?

by David Zatz on

After attending the Pacifica factory launch, Automotive News’ Larry Vellequette noted that CEO Sergio Marchionne had called out the one hundred Pacifica hybrids supplied to Google as just the “first phase” of their relationship.

The next phase? “What develops from here? We’ll see.”

Applying automation to the minivans will be done jointly by the two companies, according to Mr. Marchionne, who also said the company would not commit to a single supplier for technology. He also said that “walking in a collaborative fashion” with those called out as “intruders and potential enemies of our business” was the best way to go into the future.

Mr. Marchionne also said that there are many “unresolved issues,” including how new models would be shared and “Who gets what out of all this?”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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