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Renegade powers Jeep streak to 30 months

by Bill Cawthon on

With  April sales of around 6,625 units, the Jeep Renegade continues to drive Jeep’s growth in Europe.

There were 8,881 Jeep registrations in the European Union plus Iceland, Norway and Switzerland 22% more than in  April 2015. For the first four months of the year, total Jeep registrations hit 35,351, 23% ahead of the same period last year.


Jeep has now reported year-over-year growth in Europe for 30 consecutive months.

As in the U.S., small crossovers and SUVs are booming in Europe, with registrations up 31% in the first quarter. The Renegade is ranked ninth out of 15 models in the segment while its clone, the Fiat 500X, is ranked fifth. Between the two, FCA has the third-largest market share in the segment, behind Renault-Nissan and PSA, but ahead of GM and Ford.

The Grand Cherokee continues to be Jeep’s second power player. It was ranked tenth out of 20 large premium SUVs in the first quarter of 2016.

Based on best estimates, the Renegade and Grand Cherokee have combined to account for about 74% of total Jeep brand sales in Europe.

Total FCA registrations were up almost 13% in April, beating overall market growth of 9%. Fiat brand deliveries rose 14% to 68,263 vehicles, while Lancia grew nearly 16%. Alfa was down slightly and Maserati was down by around 23% to 511.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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