StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

The cost of sales gains

by David Zatz on

TrueCar reported average incentives for each automaker this month to Automotive News. The industry average was a stunning $3,021 per car — up 13% from April 2015.

FCA was one of the leaders in incentives, placing #2 in the industry with an average of $3,967 slapped onto the hood of each car. Only BMW, at $4,713, gave away more per car.

rebates

The FCA average incentive rose by 25% from April 2015, according to TrueCar. It’s 2% less than March 2016, while the industry as a whole dropped by 3% from last month.

Daimler and GM were not far behind, at $3,911 and $3,909 respectively. Ford came in at $3,423. For comparison, Ford was 24% above last year and GM was just 14% above last year. Honda and Subaru both cut their incentives.

Generally, Asian imports had the smallest subsidies, with Subaru coming in at $572 — around a third that of the second lowest, Honda, with $1,631 per car. Nissan was the sole Asian exception with a $3,298 discount on each car. The Germans were all above average, and the Korean pair (Hyundai and Nissan) below average.

Hey Charger! cover
Chrysler historian Gary Bridger

Surprisingly small 2019 Ram 1500 recall

Dakota to be dropped in favor of ChangAn?

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.