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Walter’s great-grandson: “Yeah! This is my car.”

by David Zatz on

Frank B. Rhodes has been watching comments about his great-grandfather’s namesake brand — Chrysler — with some alarm. Recently, he decided to set the record straight by recording several commercials, with the help of videographer Kurt Kolaja.

The commercials start with an establishing shot of Mr. Rhodes working on wood with hand tools, a trade he carries out with a high degree of skill. “Craftsmanship is everything to me; it goes into all the furniture I build. Maybe I get it from my great grandfather, Walter P. Chrysler,” he begins.

“Maybe he was obsessive… but I get it. It matters. Every part has to be perfect.”

The camera travels over a classic 1920s Chrysler, and Mr. Rhodes points out that Walter Chrysler himself could have watched it being built.

There are several commercials in the series, presented here with Mr. Rhodes’ encouragement (thanks to Paul Immo of Moparpalooza.)

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