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Walter’s great-grandson: “Yeah! This is my car.”

by David Zatz on

Frank B. Rhodes has been watching comments about his great-grandfather’s namesake brand — Chrysler — with some alarm. Recently, he decided to set the record straight by recording several commercials, with the help of videographer Kurt Kolaja.

The commercials start with an establishing shot of Mr. Rhodes working on wood with hand tools, a trade he carries out with a high degree of skill. “Craftsmanship is everything to me; it goes into all the furniture I build. Maybe I get it from my great grandfather, Walter P. Chrysler,” he begins.

“Maybe he was obsessive… but I get it. It matters. Every part has to be perfect.”

The camera travels over a classic 1920s Chrysler, and Mr. Rhodes points out that Walter Chrysler himself could have watched it being built.

There are several commercials in the series, presented here with Mr. Rhodes’ encouragement (thanks to Paul Immo of Moparpalooza.)

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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