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Which Jeep triumphed in April?

by David Zatz on

The clear leader in U.S. sales was once again the Jeep Wrangler, the quintessential Jeep, in a big win for the traditional “all conquering” purists; buyers grabbed 19,003 Wranglers despite the easy April weather. For the year, though, Wrangler came in at #3 — despite 223 fewer sales, year to date, than in 2015.


Coming in at #2 was the Wrangler’s perennial challenger, the Grand Cherokee. The luxury-Jeep, which splits sales and an assembly line with the Dodge Durango, came in with 18,021 sales, a 12% gain over last year; if you add in the Durango’s 6,434 sale, the pair end up as the most popular Jeep.

The Cherokee, which may well be the worldwide favorite Jeep, showed up in the #3 spot at 17,667 sales, wrapping up the most popular Jeeps.

There is a huge gap between these leaders and the less expensive base models, all of which came in with similar sales numbers. The old Patriot led with 10,456 sales; the similar-chassis, different-shape Compass sold only 9,421 copies. The new Renegade, similar in general shape to the Patriot and quite probably its replacement, came in with 9,730 sales.  (Add up the Compass and Patriot, and you get 19,877 sales — more than the Wrangler and Wrangler Unlimited combined.)

The joker for the year will be the new Compass, which at least one source claims will be called the Wagoneer. This seems somewhat unlikely, but one never knows.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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