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Dodge sponsoring Pontiac raceway

by David Zatz on

Dodge is sponsoring a new racing park in Pontiac, Michigan, dubbed the M1 Concourse.

Dodge will have a large presence on four-acre venue, which has a 2.5-acre skid pad and a 1.5-mile speedway, aside from having the Dodge Viper ACR designated as its official pace car.

M1 cars - 2016 Dodge Viper, Hellcat

As part of the deal, two Dodge Viper ACRs will be used at all track events, including driving schools and M1 Motorsports Club events. Dodge is also providing Dodge Viper GTS, Charger SRT Hellcat, and Challenger SRT Hellcat cars to the M1 Performance Fleet. The Fleet cars can be used by members of the M1 Motorsports Club and driving schools open to the public.

The first official M1 track event is scheduled for June 25. Both a private club and public destination, it will have enough private garages for a thousand classic cars, restaurants, auto-focused businesses, and year-round programming, including car shows and  concerts.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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