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High marks in Strategic Vision

by David Zatz on

FCA has once again done well in the Strategic Vision™ Total Quality Impact survey, with the Jeep Wrangler Unlimited, Fiat 500, Jeep Grand Cherokee, and Dodge Challenger winning their segments. The survey is based on 39,000 replies from 2016-model-year car owners.

2015 Jeep Wrangler Altitude

There were 16 categories for cars, of which Chevrolet won three (for Volt and two Corvettes) and Ford won three (two Fords and a Lincoln).  There were 12 categories for trucks, of which GM won four.

Fiat and Kia shared the “brand under $26,000” segment; Buick and Subaru shared the mass-market brand overall; BMW won luxury; and GM and Ford shared the corporate award.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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