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High marks in Strategic Vision

by David Zatz on

FCA has once again done well in the Strategic Vision™ Total Quality Impact survey, with the Jeep Wrangler Unlimited, Fiat 500, Jeep Grand Cherokee, and Dodge Challenger winning their segments. The survey is based on 39,000 replies from 2016-model-year car owners.

2015 Jeep Wrangler Altitude

There were 16 categories for cars, of which Chevrolet won three (for Volt and two Corvettes) and Ford won three (two Fords and a Lincoln).  There were 12 categories for trucks, of which GM won four.

Fiat and Kia shared the “brand under $26,000” segment; Buick and Subaru shared the mass-market brand overall; BMW won luxury; and GM and Ford shared the corporate award.


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