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Jeep, or Toro pickup, in the USA?

by David Zatz on

Is it here for testing in Auburn Hills, or is Fiat considering an American version of its Toro pickup?

m@ captured these photos on Route 94 near Ann Arbor. There is no badging on the outside, but the steering wheel had a Jeep logo; the dashboard was otherwise heavily covered. Tail-lights are Fiat issue.

Renegade pickup or Fiat Toro?

The Renegade-based Toro is probably just being tested in Auburn Hills and the Chrysler testing center in Chelsea, Michigan. Mules often have odd parts, and the Jeep steering wheel could simply be what was handy.

Toro or Jeep pickup front

The Toro will have a split tailgate, rather than a dropdown (though it may use a design patented by FCA US which allows for both uses).  It shares a great deal with the Jeep Renegade and Fiat 500X.  A similar vehicle spied last October also had a Jeep steering wheel — with Fiat seats and a 2.4 Tigershark motor — but was heavily disguised outside.

The Fiat Toro will be sold in South America and (likely) Mexico; legalizing it for U.S. sale would be expensive, as would prepping a Jeep version.  On the other hand, an economical, fun little four-door pickup might pick up some decent sales; a Renegade pickup would be unique, and not step on the toes of a forthcoming Wrangler pickup.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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