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New agency for Dodge ads

by David Zatz on

According to numerous sources, Dodge has changed to the GSD&M ad agency in Texas, part of Omnicom Group, replacing Wieden+Kennedy after a six year run. Wieden, creator of the “Dodge brothers” ad series, remains the lead agency for Chrysler.

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GDS&M worked with BMW in 2009-2010, its only recent automotive work. FCA spent over $200 million on advertising in 2015.

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