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New agency for Dodge ads

by David Zatz on

According to numerous sources, Dodge has changed to the GSD&M ad agency in Texas, part of Omnicom Group, replacing Wieden+Kennedy after a six year run. Wieden, creator of the “Dodge brothers” ad series, remains the lead agency for Chrysler.

Dodge brothers and ads

GDS&M worked with BMW in 2009-2010, its only recent automotive work. FCA spent over $200 million on advertising in 2015.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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