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Pacifica quality steps revealed

by David Zatz on

The Chrysler Pacifica minivan is a key launch; any quality gaffes in the company’s flagship, in a segment associated with Chrysler since 1983 (model year 1984), will be noticed.

Today, Chrysler issued press releases talking about the testing of the new minivan, covering 3.4 million “real world” miles driven, extreme weather testing in Arizona, Nevada, and Alaska, hot-weather city traffic in Las Vegas and Los Angeles, and a run to Arizona’s Davis Dam, normally used for testing pickups. The Pacifica ran the 3,000 foot climb up Highway 68 with the air conditioner on full and towing a 3,600 trailer.

The first minivans made were loaned to FCA employees from all functions to test and evaluate, to pick up issues before vans reached customers.

Market research included talks with current and competitors’ customers in nine cities, interviews with over 3,000 drivers, 20 focus groups including children, in-home meetings, and surveys.  The vans are now at dealers across the US and Canada.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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