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Chrysler and the “best dealers” list

by David Zatz on

Automotive News has published the results of its annual dealer survey, finding the top one hundred dealerships to work for.  Since employee ratings directly influence customer satisfaction and loyalty, the list is an important measure of future success.

Cavender Fiat-Alfa Romeo

The numbers don’t look good for FCA, which has thousands of dealers in the United States, but it does look good for luxury and import brands.  Toyota had ten spots, plus two for Lexus.

In contrast, Chrysler, Dodge, Jeep, and Ram, together, had just four, with more dealerships than Toyota.

Fiat had three places on the list, including one Chrysler dealer, one Maserati dealer, and one Alfa Romeo dealer.

Chevrolet alone managed to have six spots (one shared with Buick, GMC, and Cadillac; one shared just with Cadillac).   GM has a whole had seven spots — the other was a GMC-Buick dealer.  That’s Chevrolet, though, you may say, they have lots of dealers.

subaru-sti-concept-brz-01-1

Subaru must be doing something right: they are one of the smallest mass-market sellers in the US, yet they have no less than ten dealers on the list, most of which aren’t shared with other brands. That may account for some of their recent growth.

Honda, Nissan, and Hyundai all have eight dealers on the list — all more than FCA, even if you toss in Maserati, Alfa Romeo, and Fiat. That must be a scary thought for dealer network leader Al Gardner.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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