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FCA vs the world in ad spending

by David Zatz on

Advertising Age posted their annual list of the top 200 US advertisers for 2015, and FCA is #8.

General Motors, America’s largest automaker, is the third biggest advertiser overall (Proctor & Gamble and AT&T take the top two spots), with $3.5 billion spent — around 9% more than in 2014. Of the Big Three, GM spent the most on ads, per car.

Chrysler 200 - Super Bowl Ad

Ford, the perennial #2 automaker, comes in at #6 on the list, with $2.7 billion spent — also about 9% more than in 2014.

#8 spender FCA actually spent a little less on advertising, per car, than Ford did in 2015 — and what’s more, they kept their ad spend unchanged from 2014.

Toyota came in at #15 with $1.8 billion spent, followed by a raft of other companies. Kia and Hyundai came in at #68 and #85, but given their close corporate ties, combining them would make more sense; that would $1.1 billion, just slightly above #39 Nissan.

From Advertising Age via Automotive News. Both are Crain publications.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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