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Resurrection of Fiat San Antonio

by David Zatz on

Last year, Allpar reported the closure of both Fiat “studios” in San Antonio, Texas, leaving Fiat owners in the seventh largest US city stranded — the next closest studio is nearly 80 miles away, in Austin, a long distance for service.

Closed Fiat studio

Now, though, the Principle Auto Group appears to have secured both Fiat and Alfa Romeo franchises, and is planning a new Fiat studio in a prime location along Loop 410, using a former Toyota dealership that has since relocated to new, modern facility.

The Principle Auto Group web site has job listings for the Fiat/Alfa dealership. Principle is no stranger to niche or premium auto sales, operating BMW, Mini, Volvo, and Infiniti franchises in San Antonio and a Toyota dealership in Tennessee. One of Principle’s co-founders emphasizes making back-room processes more efficient and better for technicians, to increase customer satisfaction and efficiency at the same time.  He has, according to Automotive News, been highly successful.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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