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Time for Lancia or Plymouth? Survey says…

by David Zatz on

After witnessing far too many debates over whether FCA could bring back a viable Lancia or Plymouth, Allpar conducted its own brief survey of Web readers — excluding Allpar itself — to bring some research into the argument.

Chrysler survey

It turns out that the future looks bleak for both brands, judging from United States reader reactions.

We also looked into perceptions of Chrysler and Dodge quality, and Chrysler desirability (see the image above). See the full story.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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