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Update: Chrysler streak ended in 2013

by Bill Cawthon on

FCA, after reviewing its reported sales numbers, set up a new method of sales accounting to “clarify” monthly results. Under the new system, the company wrote that its streak of year-over-year sales increases ended in September 2013, when sales fell by 3% — making the streak just 41 months, rather than 75 and counting.


Sales also declined in August 2015 (off 1%) and May (down 7%) by the new method, which, among other things, does not count fleet sales until deliveries are made.

The total adjustment to the period from January 2011 to June 2016 was about 19,000 vehicles out of 7.7 million, which works out to an 0.2% error. The new method will be used going forward.

Sales reporting has changed by up to 15,000 vehicles in any particular year from 2011-16. The net, regardless, is 1.4 million in 2011; 1.6 million in 2012; 1.8 million in 2013; 2.1 million in 2014; and 2.3 million in 2015.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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