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Canadian winners and losers

by David Zatz on

For the year to date, the “winners and losers” are somewhat different from the US numbers. The 200 is down just 38%, and the Dart by 57%.

Over at Jeep, the Renegade is not as much of a hit in Canada, with 2,630 sold — less than the Patriot (5,468) and Compass (3,175). The Renegade actually lost ground in July, dropping from 315 to 276 sales (down 12%).


Year to date, the “change winners” for Jeep were the Compass (up 46%) and Grand Cherokee (up 40%), but the Cherokee put in a respectable 17% gain. The addition of the Renegade appears to have taken some sales from the similar-form-factor Patriot (down 14%) and added some new customers. Overall, though, the Jeep Cherokee looks like the runaway Canadian success, coming from nowhere to nab 19,712 sales (up 17% over YTD 2015), easily, easily beating the prior champs, Wrangler (12,472) and Grand Cherokee (9,726).

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At Chrysler, there was no good news year to date, though in July the 300’s 155 sales easily clobbered last July’s pitiful 32. Year to date, the 200 was the most popular Chrysler with 4,490 sales; FCA Canada may well end up rebadging the Pacifica as a Dodge someday. There were under 3,000 C-300 sales, and under 2,700 Town & Country sales. The brand as a whole was down by 31%.

At Dodge, sales were up by 4% thanks largely to the Caravan’s regained strength; with 32,773 sales, up by 26% YTD, it was both a volume and sales-gain winner.  Indeed, the second best Dodge was the Journey, with just 9,617 sales (down by 32% — it looks as though Journey buyers are moving to Caravans). The next most popular Dodge is the Durango, with 4,288 sales — a strong 81% gain, YTD, though the momentum fell in July.  then we’re in the under-3,000 rang with the Charger and Challenger, and just 938 Darts.

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Ram had a 2% YTD gain in pickups despite a 15% drop in July; so far in 2016, they sold 57,295 pickups and around 2,700 vans. Both ProMasters easily outpaced last year’s Cargo Van sales.

Fiat lost more than half its 2015 sales, and those weren’t impressive; just 1,451 Fiats were purchased by Canadians from January through the end of July.


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