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Dodge commandeered Woodward

by David Zatz on

The highlight of this year’s Woodward Cruise took place in Pontiac, Michigan, where the famed avenue was converted to a legal drag strip by Dodge on Friday night. Part of the second “Roadkill Nights Powered by Dodge” event, it built on last year’s Pontiac Silverdome event.

Drag racing Dodge Hemi at Roadkill Nights on Woodward Ave

Woodward Avenue, or Highway 1, was closed to normal traffic for nine hours of drag racing, with a total cash purse of $19,000. Over 30,000 people showed up, three times last year’s showing.  Over 350 street-legal cars ran down the 1/8-mile strip between Rapid Street and South Boulevard, and over a thousand took part in the car show.

People also lined up for thrill rides in Dodge Charger SRT Hellcats, Challenger SRT Hellcats, and Dodge Vipers on a drifting course with professional drivers.

Mike Moran won the top cash prize, $10,000, when his 1969 Dodge Charger won a grudge-style drag race; his Charger is powered by a 5.6-liter (around 340 cid) twin turbo second-generation Hemi V8.*

More will be added when our full writeup/video feature is posted.

* Information from FCA.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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