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FCA’s July report first under new system (Update)

by Bill Cawthon on

FCA July sales rose 0.3% to 180,727 units. For the first time, the company broke out retail and fleet sales. Retail sales totaled 155,885 vehicles, a drop of 2%, as fleet sales rose to 24,842 cars and trucks, 22% higher than in July 2015. Fleet sales made up 14% of total FCA turnover in July.


Sales of Chrysler brands rose 0.6%, led by a 5.0% increase in Jeep deliveries and a 4.9% gain in Ram sales. Sales of Alfa Romeo and Fiat fell 13.8%.

Minivan sales rose nearly 48% as the new Pacifica, Town & Country and Grand Caravan brought in a combined 21,307 sales. The Toyota Sienna was the top-selling minivan last month, followed by the Honda Odyssey. The Grand Caravan came in third but still has the lead in year-to-date sales.

The ProMaster City delivered the biggest jump in sales, coming in about 87% ahead of last year. FCA reported that Jeep Renegade deliveries rose 57% and sales of the larger ProMaster van were up 41%.

The Jeep Wrangler remained FCA’s most popular utility model in July as Jeep racked up another month as the best-selling brand of SUV in the U.S. Unfortunately, General Motors sold more total utilities than FCA for the month, thanks to a 7% increase, but FCA still has the lead for the year.

FCA was the only one of the Detroit 3 automakers to report total sales growth in July. Ford sales were down 2.8% while GM’s fell 1.9%.

For the by-model sales figures, see “FCA by the numbers.”

Updated to add competitive information.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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