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July winners and losers

by David Zatz on

July was a rough month for some cars and a good month for others. The soon-to-be-dropped Chrysler 200 and Dodge Dart continued their plunge, with the 200 sinking by 64% and Dart falling by 42%. The 200 could be sustainable at its current 66,000 sales per year (annualized from July) but the Dart would be marginal at 40,000. The 200’s drop was actually less severe than it had been — year to date, it’s down by 64%.


The Town & Country, naturally, fell by 49%, exactly matching Dart sales at 3,341. The new Chrysler Pacifica, with cash already slammed down on the hood, hit 7,911 sales, but the real winner for the month was probably the Dodge Caravan with an amazing 10,055 sales — possibly as customer snap up the bargains.

The only other major loser for the month was the Dodge Journey, which dropped by 31%. One year ago, minivans will still short on the ground, and it’s possible some buyers chose the Journey instead. Its sales were still respectable, at 6,376, and it’s down just 13% for the year.

The king of Jeep was the Wrangler this month, at 18,741, — and that was down 5.5% from last July. The Grand Cherokee was up by 3% but that was only good for #2. July is a Wrangler month. (Year to date, the Wrangler also has the top spot, at 119,042, followed around 3,000 units later by Grand Cherokee and Cherokee.)

jeep wrangler sunriser

Winners abounded as well, aside from the Caravan. Chrysler and Dodge may have fallen by 4% and 10%, respectively, but Jeep and Ram were both up. At Jeep, the Renegade gets full marks, rocketing up by 57% to 10,057 sales — beating Caravan by two, and easily outselling any other Dodge or Chrysler, the Renegade was still the second worst selling Jeep!  The Patriot rose by 11%, too, hitting 11,288 sales.

Finally, we have Ram, where the core pickups went up by 2% (6% for the year to date), hitting 39,827, more than double the sales of any other vehicle (in fairness, Ram pickups include two and four doors, in  three capacity ranges, with special models, and three series of chassis cabs). It was also a good month for the ProMaster Van — up 41%, consistent with year-to-date numbers — and for ProMaster City, which nearly doubled its July 2015 sales. Sales of commercial vans remain minor for FCA US, with both lines combined selling well under 5,000 units, but it’s still going in the right direction.

Fiat was the usual disaster areas; but the company moved 480 Fiat 124 Spiders, (more than double the number of 500Ls), and the 500X at least remained stable.  The net result was a gain of 0.3%, and a year to date gain of 4.4%. See the sales charts.

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