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2017 Ram 1500 Lone Star Silver (video)

by David Zatz on

Today, Ram will announce a new Lone Star Silver, exclusive to Texas.  It will make its first show appearance at the State Fair of Texas, along with updates to other Ram pickups.

Lone Star Silver Edition badge

The Silver takes Ram’s best-selling truck in Texas, the Lone Star, and adds a “luxury grille,” bright belt moldings, side-view mirrors, side steps, and 20-inch wheels. It also has front tow hooks and a grille-mounted, milled-aluminum badge.  Inside, it has new cloth and vinyl high- back bucket seats in brown and beige, or black and gray.

The badge, shown above, is also evidence of a new two-year service program to be unveiled later today.

The Lone Star Silver can be purchased with the Ram 1500 4×2 and 4×4 Crew Cab, with either box, and any Ram 1500 engine. They will arrive by the end of the year, at a cost of just $900 for the Silver, bringing the total price to $40,315 (including destination).

The Limited and Longhorn are also being updated. The Limited, in standard or heavy duty form, can have black “RAM” tailgate letters  as a $195 option later this year.

Ram 1500, 2500 and 3500 Longhorn will get a new chrome grilles and belt moldings later this year.  Some 2017 Ram 1500 Longhorns will get standard Keyless Go, SmartBeam headlights, and rain-sensing wipers.

2017 Ram changes include making the 6.4 standard on Ram 2500 and 3500 Laramie, Longhorn, and Limited. Ram Heavy Duty Longhorn and Limited 4x4s come with Bilstein monotube shocks; and all  Ram 2500s can get the new 4×4 Off-road Package. The Texas State Fair will also host the show-debut of the Ram 1500 Night, announced earlier.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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